| 01Main customers | Investment research (its homepage says more than 200 leading firms) and corporate market research. | Indie developers and small studios. |
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| 02Stores covered | The Market Explorer page does not name stores. The API docs list Google Play, iTunes App Store, Tencent, Xiaomi and Mobile 360. | Apple App Store only (iOS). No Google Play. |
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| 03Price | No dollar prices published. Apptopia Base and Advanced are called enterprise-level services, sector packages are priced per sector, and Market Explorer is enterprise-level with a demo (as listed on their site in October 2026). | Free account, then one paid plan with everything. Monthly or yearly, cancel anytime from the account page. |
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| 04Free tier or trial | Gen-AI engagement data is free for a limited time. Investors can request sample data. We found no permanent self-serve free plan and no trial length. | Free account with limited access: app profile, rating, price, rank history. Revenue estimates, ads, complaint themes and keywords are paid. |
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| 05Revenue and usage data | Base lists downloads, in-app revenue, DAU/MAU and sessions. Advanced adds device-panel metrics such as churn and retention. It cites median 0.8+ correlation to reported company KPIs, which is not an estimate error rate. | Revenue and download estimates from our own algorithm over Apple's public chart lists, updated daily. They can be wrong. No usage panel data. |
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| 06Ads | Ad Intel covers which competitors invest in mobile advertising, which networks and creatives perform. The page does not name networks such as Meta. | Meta ad creatives, longest-running first within each app. Meta Ad Library data for EU/UK. Not a spend tracker. |
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| 07Reviews | Review Intelligence: NLP over 1.5 billion reviews, 8 key user topics or intents, filter by keyword, sentiment and intent. | 1- and 2-star App Store reviews grouped into complaint themes. Feature requests for your own apps, competitors and watchlist. |
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| 08Keywords | Search Intelligence lists keyword research, popularity, difficulty and rank history. It says the top 20 countries are unlocked, more on request. We could not tell if it is part of Market Explorer. | Popularity (latest US Apple Ads score or an estimate from search suggestions) and difficulty. Track keywords of your own apps and their App Store search rank once a day. |
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| 09Alerts | Pricing pages list custom alerts for changes in markets you care about, without naming the channel. Its older Alert Builder URL returned 404 on 9 October 2026. | Email when the rank, ads or revenue estimate of a followed app change. Daily or weekly digest. |
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