// Competitor tracking
Track Your App's Competitors on the App Store
Stop guessing what your rivals are up to. Line your app up against theirs and see who earns more, who ranks for the keywords you miss and who just started running ads.
// WHAT IT IS
AppHitlist's Competitor Tracking lines up an app you own against the apps you compete with. One table puts price, rating, revenue estimate, download estimate and active Meta ads side by side. A keyword gap list shows terms where a rival sits near the top and you do not. Email alerts tell you when a rival's rank, ads or revenue change.
// WHAT YOU GET
What you can do once you can see the data
See exactly where you trail
The comparison table and positioning map plot rating, number of ratings and revenue for you and each rival, so the gap shows at a glance.
Find the keywords you are missing
The keyword gap list shows terms where a competitor ranks near the top and your app does not, with popularity and your own rank beside each term.
Hear about launches first
Recent activity lists each competitor's new versions and new ads, so a rival's move reaches you on your screen, not through a customer.
Retire the morning check
Follow an app and AppHitlist emails you when its rank, ads or revenue change. One daily or weekly digest replaces a folder of bookmarks.
// HOW IT WORKS
From first search to a decision in three steps
- 01
Add your own app first
Competitors are tracked against an app you own. Add it under Your Apps, then add the keywords you want to rank for.
- 02
Add the rivals
Pick from the suggested competitors, which are apps in your category or apps that rank for your keywords. Or search for any app by name.
- 03
Read the comparison and switch on alerts
Move between Overview, Keywords and Activity. Follow the rivals that matter and choose a daily or weekly email.
// WHO IT IS FOR
Built for people who ship small apps and need to choose well
Solo developers with a live app
You have one app and two or three rivals that keep you up at night. Watch them without opening their pages every morning.
Studios planning an update
Before you decide what goes into version 2, see what competing apps just shipped and which keywords they hold.
Marketers running ASO
You are rewriting a title, subtitle or keyword field and want keyword gaps and rival changes on one screen.
// GOOD TO KNOW
What to keep in mind before you rely on it
Competitor Tracking needs the paid plan and an app you have added under Your Apps. Each app and each account has a cap on how many competitors it can follow. Revenue and download figures are estimates from Apple's public chart lists, so a rival's real numbers can be higher or lower. Ad data comes from the Meta Ad Library for the EU and UK and does not show spend. Keyword gaps appear once keywords are tracked, and ranks update once a day. iOS App Store only.
// RELATED
Other jobs you can do with the same data
// READ NEXT
Three guides that go deeper
// FAQ
Questions people ask before they start
How do I track the competitors of my app?
Add your own app under Your Apps, then open Competitor Tracking and add rivals from the suggestions or by searching for them. You get a table with price, rating, revenue estimate, download estimate and active ads, a positioning map, a keyword gap tab and an activity feed, all for the apps you chose.
What is a keyword gap?
A keyword gap is a search term where a competitor ranks near the top and your app does not. AppHitlist lists each gap with the term's popularity, your rank and which rivals hold a spot. It works from the keywords you track, so add your important terms under Your Apps first.
Can I get an email when a competitor changes rank or starts new ads?
Yes. Follow the competitor's app and AppHitlist emails you when its rank, ads or revenue change. You choose a daily or weekly digest, and you can turn alerts off in account settings or from the unsubscribe link. Email alerts are part of the paid plan.
How many competitors can I track per app?
There is a limit per app and a limit per account, and both depend on the paid plan. The Competitors page shows how much of each limit you have used, so you see it before you hit it. Remove a rival you no longer care about to free a slot.
// START
See the data for yourself
A free account shows app profiles, ratings, prices and rank history. Revenue estimates, ads and complaint themes are on the paid plan.
Sign up free